In its second-quarter result announcement on Thursday, Meta revealed that Facebook reached over 3 billion monthly active users as of June 30 – or almost 40% of the world population. That’s a 6% increase from a year ago.
However, the company also revealed that its user growth in the US and Europe was sluggish, while most of the new users came from Asia-Pacific and the rest of the world.
The earnings call showed that Facebook’s monthly active users in the US and Canada increased by only around one million, while it actually dropped by two million in Europe. The largest increase in Facebook users came from the Asia-Pacific region and the rest of the world, at around 25 and 16 million monthly active users, respectively.
This suggests that Facebook’s popularity could be plateauing in its home market and some of its key regions, where it faces increasing competition from other social media platforms and regulatory scrutiny over its privacy practices and content moderation policies.
Meta also announced that the number of monthly active users across its family of apps – Instagram, WhatsApp, Messenger, and Threads – reached almost 3.9 billion as of June 30, the highest ever reported. Threads was launched as a text-focused rival to Twitter on July 5, outside the reporting period for the second quarter. The app amassed over 100 million users within its first five days.
The impressive growth of Meta’s family of apps marks a rebound for the company, which is halfway through its “year of efficiency,” which saw the company go through three massive rounds of layoffs.