Technology can be a powerful ally in driving corporate success. It may require slight adjustments to existing processes, but its potential rewards far outweigh the effort required! If you need help getting started on your tech journey, we have suggestions that even those with limited technical know-how will understand. Let’s take a closer look at how digital technology in business is changing operations for the better. Get ready to start achieving more with less today!
How Does Digital Technology Transform Business?
The pandemic of 2020 and its effects on the economy were far-reaching. For SMBs, approximately half experienced a dramatic pivoting in their business models by November 2020 year to keep up with changed customer demands or survive financially; what’s more astounding is that this trend continues – 62% are maintaining those changes into 2021 for continued success.
Simultaneously, remote working has become increasingly commonplace: from 6%, it’s projected that 25-30% of US workers will work remotely full/part-time post-pandemic!
- Manage Projects
Technology has revolutionized the way business owners and leaders stay on top of projects. A variety of web-based, project management tools like Basecamp, Manymoon, or Podio make collaboration easy by allowing teams to share access to documents.Apps such as Roambi allow users to read their data and transform it into visual reports that can be presented through graphs easily viewed from an iPad or other mobile device – both convenient options for presenting in front of a prospect! For larger groups Keynote is the perfect tool if you want your presentation to look more professional; designing slides is so simple anyone could do it!
- Measure User Engagement
Google Analytics is a great tool that provides invaluable insights into the level of engagement and loyalty in your user base. With it, you can quickly spot opportunities to improve conversions as well as get ahead of competitors by targeting their customer bases! Making use of this power-packed platform could be just what’s needed to accelerate growth for small or medium-sized organizations.
- Improved Customer Service
Quality customer service is the backbone of any successful business. Beyond simply providing your product or services, you can and should create an experience that customers will remember in a positive light. With powerful technological tools at your disposal, you could establish effective channels like help desks to address inquiries quickly and efficiently; set up appointments with ease; even perform surveys for invaluable feedback from clients!
- Use of Backup Software
As malicious software and hackers menace companies the world over, businesses face major losses in trust and reputation when a data breach hits. But no organization is too small to be hit with devastation – so it’s important for executives or owners to take preventative measures like enterprise backup software that use Artificial Intelligence (AI) capabilities to detect suspicious files before they cause harm. Don’t let your business become another cyberattack statistic – stay vigilant!Business transformation with the advent of digital order processing, online payments, management tools, and other technologies is moving to a new level. However, this also opens up a greater need for protection. One of the passive protection measures is the VPN extension. It is enough to download a VPN on employees’ devices and there will always be a secure connection between your servers and users. Optionally, you can hide your VPN from employees by installing the VPN on the main server or router. The main condition for success is the right choice of the service provider. One of the most outstanding services is VeePN, which has all the security technologies available. At the same time, it offers a free trial version, so it will cost you nothing to try the product.
- Use of Productivity Apps
Business owners and managers that take advantage of today’s cutting-edge productivity applications can experience improved efficiency at a lower cost. All you need is a mobile device to enjoy access to apps like Slack, Trello, Podio, Basecamp, and Asana – many with free components or full versions available! Syncing these tools on both desktop and mobile makes it quick work to find the right solutions without draining time away from your other priorities.
- Web-Based Payments
Web-based payment systems are revolutionizing the way businesses operate, enabling them to send and receive payments electronically. By offering numerous payment options businesses can now reach a broader customer base. With flexible web-based solutions that cater to different preferences, organizations are seeing more customers come through their virtual doors!
- Marketing Campaigns
Digital marketing gives businesses unprecedented control over their campaigns, allowing them to target the most likely prospects for conversion and drive large returns on investment. By personalizing messages with pinpoint accuracy, marketers can now nurture leads more effectively than ever before!
- Use Video Content
Take your small business to the next level with video content! Interacting directly with potential customers through platforms such as Facebook can be a great way for your brand to reach more people. Not only does this boost awareness, but it also leads to increased conversions – making videos an essential asset when growing and promoting your business.
- Virtual Assistants
As your business grows, strategies should also be dynamic. Hiring a virtual assistant guarantees that you stay on top of things while giving every task all the attention it needs with an added human touch. With readily available freelance sites and affordable options even for small businesses, these tech-savvy professionals can provide time-saving solutions as well as much-needed growth opportunities to help any organization reach its goals! So if strategic planning is due soon or already in progress; make sure technology has the right place in your plan by working with a facilitator who specializes in this area.
- Artificial Intelligence
US retailers have long sought out Artificial Intelligence (AI) to optimize operations and engage customers. In 2018, just 14% of small businesses had adopted AI solutions – but that number is expected to skyrocket! A study from 2023 predicts a compound annual growth rate of 44%. Now with the prevalence and affordability of AI tools, there’s never been a better time for SMBs to join in on this trend.
These are just some of the ways technology is revolutionizing small businesses. From better customer service to improved efficiency, there’s a lot to gain from taking advantage of these ever-evolving tools. With the right resources and know-how, you can make your business stand out among its competitors in no time! So don’t wait any longer, integrate digital technologies into your business and start reaping the benefits.
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